Apple Quietly Extended iTunes Rental Window to 48 Hours in US
Coming with the Apple TV 4K set-top box which is able to play 4K HDR films from iTunes store and other platforms launched by Apple Inc, Apple quietly doubled the amount of time to 48 hours that iTunes rentals can be watched in the US on September 22, 2017. Although it's not a big change, it's really worth celebrating for people in the US who are fed with this restriction. While people live in other parts of the world, they already have the ability to finish watching a rented movie within 48 hours for a long time. Prior to today, according to Apple's movie rental policy, Apple allowed people in the US who rented movies from iTunes to finish them within 24 hours after you start pressing the play button. Fortunately, rule changed. Now, they are able to get 48 hours instead of 24 hours to finish watching the rentals. From the support document updated by Apple, there is a detailed explanation about the period of iTunes rentals. After you rent a movie from iTunes sto...